Our measurement process is rigorous, based on scientific frames, and tailored to your needs and goals.
We use a variety of methods, including archival research, survey measurement, observations, experiments, focus groups, interviews, mental mapping, and several others.
Depending on the goals and timeline, we dig into different data sources, including past data, new survey data, HR records, customer feedback, behavioral indicators, etc.
Our approach is intelligent, agile, and cost-effective. Instead of starting a new measurement process, we first leverage available data, applying our proprietary frameworks to extract key insights. Based on these initial findings, we may recommend more tailored measurement.
Whether we use existing or new data, our insights will unveil the blind spots hampering growth, creating risk, depressing performance, or blocking culture change.
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